We are
We make products easy to back and easy to sell.
Advisory for startups
For startups getting ready to raise, and for startups that need to move fast and scale product and go-to-market.
Start here
Two ways we help startups
We also work with funds on product diligence. For AI in your company, see SHA/RP AI.

Who heads SHA/RP
Raphaël Peyret led product at Horangi Cyber Security from MVP through Series B and the acquisition by Bitdefender. Before that he built his own startups, then worked in product at Google and high-growth startups in Southeast Asia: fifteen years across product, cloud, AI and cybersecurity, starting on the founder side.
Mobile, cloud, and now AI. Each one seen from both sides: building the products that carried the wave, and helping customers adopt them, then driving the transformation itself.
We work inside the team, with the founder rather than over them. What we build is documented and owned by the people who have to live with it, and it keeps running after we leave.
Gartner AI security roundtables, AmCham, the AWS ASEAN CTO Forum. Based in Dubai, working globally.
Raphaël Peyret on LinkedIn →What changes
Investors can follow the story
And repeat it to their partners, which is where a round is won or lost.
Meetings end with a next step
A date, a name and a reason to talk again, not interest that fades.
Buyers know why now
Who owns the budget, and why it has to happen this quarter.
The founder gets out of the middle
Product and go-to-market decisions stop routing through one calendar.
Everything says the same thing
The website, the pitch and the sales call tell one story.
You hire knowing what the role is for
So the first senior product or sales hire walks into a defined job.
Why SHA/RP
What sits behind the work
The founder's side of the table.
Raphaël worked in product at Google, then led product at Horangi Cyber Security from MVP through Series B to its acquisition by Bitdefender. We know what building it looks like from the inside.
Investors who will take the meeting.
Our network spans Europe, the Middle East and Asia, and we introduce you only once the pitch is ready.
We win when you do.
We stay through the raise, and part of our fee is a small share of what you raise.
Inside the team, then handed back.
We do the work, not slides about the work, and leave a team that runs without us.
On the record
“I've worked in fractional consulting for years, and good strategy work comes down to one thing: finding the people who are genuinely best at what they do. Raphael and I collaborated on a joint project with a tech client, where he came in on the product side. What stood out immediately was his approach to diagnosis. He doesn't jump to solutions. He gets to the crux of the problem first, builds solid hypotheses, and does the foundational research to back them up. The rigor was real. It's been an enjoyable collaboration, and I'd 100% recommend him for any tech or product engagement.”
Yusuf McNulty
Tabiya Consulting
“The biggest thing we were stuck on: what were we building, for who, and what was the direction? That's something that has now concretely changed: we gained clear focus. We're now very targeted in the what, for who, and why. The product marketing side was something we lacked a lot in. There was a big gap in how to translate what we had to an ICP: that's something we really struggled with and where Raphaël helped the most. Having someone own the thinking with you rather than just advise sporadically feels different. The collaboration is smooth. I see clear improvements and we're now able to do another push with way more focus and targeting.”
Martijn Witteveen
CEO, Anlytic
“He gave us genuinely incredible feedback on our pitch deck and elevator pitch, what's working, what to sharpen, how to tell the story better. Sharp eye and a lot of insight. If anyone is working on their pitch or deck, seriously reach out to him: he knows his stuff.”
Ahmed Mohsen
Co-founder, Colabz-MEA
“I was glued to the screen listening, so much so I found it hard to put a word in, absorbing all the valuable info. It made so much sense, especially the storytelling and memorability. As an ad guy, we forgot to do what we do best. Real eye opener.”
Bruno El Adm
Founder, Ad Store UAE
“Pitch SHARP condenses months of learning into a few sessions. It isn't just about picking the right angle, it's understanding why that angle works, what it leads to, and what questions it invites. Before, by the time I reached the ask, the attention was already gone. Now I get questions like 'how did you get there, tell me more.' It's far less stressful, and it keeps the listener engaged. Whether you're pitching to investors or clients, it comes down to the same thing: being prepared for what they're hearing, and what they're picturing next.”
Viktoria Camp
CEO & Co-founder, Affinect
“Working with Raphaël was a game changer. He pitched my idea back to me in a way that led with value and made people immediately understand why it was needed. What I found fascinating was how he simplified my pitch without losing any of its substance, the core of the idea stayed fully intact. It helped me articulate the concept quickly and clearly. Highly recommend.”
Sahar Ali
Founder, Fyn
“Within 15 minutes Raphaël from SHA/RP understood my company at an executive level so we could get to work. He got into the complexities instead of dumbing them down, and came back with something simple. He ended months of turning in circles, and I could move forward. I've gotten other advice for that same problem. None of it ever worked until he got to the root of it.”
Sam Brown
CEO & Founder, Tiempo

Raising, or ready to scale?
Start with a call. We will both see whether we are a good fit for each other, and which of the two you need.
Or reach out directly: office@sha-rp.com