SHA/RPfor Funds

    You backed the founder.
    Who is building the product?

    Legal covers the terms. Technical covers the stack. Commercial covers the market. None of them answer whether this team can hold a direction once sales pressure arrives.

    Partners and investment directors  ·  Seed to Series A  ·  The deal seat

    You will do your own read

    This is not a substitute for it

    • You sourced the deal.

      You have been building conviction for weeks. That is the job, and it is also why you are the least neutral reader of it in the room.

    • You are reading a founder. We are reading an organisation.

      Whether a founder is exceptional and whether the company around them can ship are different questions, answered by different evidence.

    • The pattern shows up after the money lands.

      Roughly four in five companies in a seed portfolio we classified had no empowered senior product leader. Every one of them had been through somebody's diligence.

    What it looks like after the money lands

    The same gap, in four shapes

    A company without an empowered product leader does not announce it. It reports healthy numbers and misses the direction. From a board seat it looks like one of these, and each is easier to see before the wire than after it.

    • The founder is still the product manager.

      At seed that is correct. Later it is a bottleneck with a board seat: every prioritisation call routes through the one person who also owns fundraising, hiring and the story.

    • The roadmap resets every quarter.

      Not because the market moved. Because nobody wrote down what the last one was for, so each new input arrives carrying the same weight as the strategy, and the plan gets rebuilt from the top.

    • The senior hire does not stick.

      A product or engineering leader joins into an organisation that never decided what the role owns. They spend two quarters negotiating for authority and leave with it unresolved. The company reads that as a hiring miss and hires the same role again.

    • The board pack reports motion.

      Velocity, releases, headcount, uptime. All of it true, none of it evidence that the company is converging on anything. Motion is the easiest thing to measure and the weakest predictor of where a company ends up.

    Little of this shows up in a data room. Most of it shows up in how a team answers a question it has not rehearsed.

    How a fund works with us

    Commissioned per deal, not retained

    Four things a deal seat asks on a first call, before anyone reaches the scope of a particular read. They come up often enough to belong on the page rather than in a meeting.

    • One company at a time.

      We are not on a panel and there is no retainer. A read is commissioned against one target, priced before it starts, and finished when the write-up lands with you.

    • Inside your window.

      Diligence has a date on it. If we cannot meet the date we say so on the first call, rather than delivering something late that you have already had to decide without.

    • The founder can know.

      Most of the work is talking to the team, and a founder told that their new investor is commissioning a product read usually cooperates. If you would rather they did not know, say so, and we will tell you what that costs you in evidence before you decide.

    • You keep the decision.

      We do not vote on the deal. You get what we found, what we could not establish, and where we would want another week. You weigh it against everything else you know, including the parts we never see.

    Not for angels, associates or LPs, and not for a platform seat sourcing free portfolio services. The buyer here holds a diligence budget and a date.

    On the record

    “… He doesn't jump to solutions. He gets to the crux of the problem first, builds solid hypotheses, and does the foundational research to back them up. The rigor was real. …”
    Yusuf McNultyTabiya Consulting

    Meet us before you need us.

    A diligence window is weeks. That is not long enough to find someone and work out whether to trust them.

    Leave an email and we will reply with a time. No company named, no deal discussed, and nothing to prepare.

    No obligation either way. We will come back with a tailored answer, or tell you it is not us.

    Or write to us directly at contact@sha-rp.com.